Logos
Identity, guidelines · 2024Marks built to work at every size — wordmarks, monograms and responsive lockup sets, each drawn from the same construction logic.
Concept through to guidelines: sketch exploration, optical correction, clear-space and misuse rules, and a full asset library for every format.
Overview
Identities across wellness, technology and retail, from single marks to full sub-brand families.
Each one tested small before it's tested large — favicon legibility decides the drawing, not the presentation board. Delivered with usage guidelines and a complete file set, so the identity holds up long after handover.
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