Web Design

Identity, UI, landing pages · 2024–25

Marketing sites and landing pages built as systems — type scales, grids and section libraries that let teams ship new pages without new design.

Art direction, responsive behaviour and motion defined up front, then handed over as annotated components engineering can assemble directly.

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Overview

Sites across SaaS, wellness and services, most of them replacing pages that had been added one at a time until nothing matched.

The section library is the deliverable that outlasts the launch — new campaigns get built, not designed from scratch.

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